Brand & Product Guide
The single source of truth for anyone creating nomotype content — social, ads, video, blogs, and free materials. Colors and fonts here render from the live product theme, so they always match what ships.
One-line overview
nomotype is a free, science-informed 16-type personality test that turns self-insight into action, with an optional advanced report and a growing toolkit for focus and growth.
Category
Personality & self-growth
Format
64 questions · ~10 min · instant
Model
Free result + paid advanced report
What we stand for
Four pillars that should shape every piece of content. If a post doesn't ladder up to one of these, rethink it.
Insight, not labels
We give people language for who they already are. The type is a mirror and a starting point, never a box.
Science-informed, plain-spoken
64 balanced questions across four dichotomies. We explain the method openly and skip the mysticism.
Growth you can act on
Every result leads somewhere: strengths to lean on, blind spots to watch, and tools to build better habits.
Free to start, generous by default
The core result is always free. The upgrade adds depth and tools, never unlocks your basic identity.
How we sound
Warm, sharp, and human. Like a perceptive friend who happens to know the research — never a therapist, never a horoscope.
Do
- Speak to the reader as “you”
- Use short, confident sentences
- Explain the why in plain language
- Celebrate every type equally
- Keep the brand name lowercase: nomotype
Don't
- Diagnose, label, or pathologize
- Promise clinical or medical outcomes
- Use fear, shame, or FOMO to convert
- Rank types as better or worse
- Lean on jargon or mysticism
The wordmark
The nomotype wordmark is always lowercase, set in MuseoModerno Medium, paired with the arched monogram.
Do
- Keep clear space of at least the monogram's width around the logo
- Use purple, ink, or reversed white only
- Keep it lowercase everywhere
Don't
- Recolor with off-brand hues or gradients
- Stretch, rotate, or add drop shadows
- Capitalize, re-space, or swap the font
Palette
Purple leads. Everything else is a supporting accent. Values are canonical in oklch with a closest-hex fallback for design tools.
Brand colors
Brand Purple
Primary — logo, CTAs, links, focus
Periwinkle
Secondary accent, gradients
Coral
Warm pop, energy, alerts
Peach
Soft highlight, gradients
Sage
Positive, growth, success
Neutrals & ink
Heading Ink
Headings — soft black, purple undertone
Body
Body text
Muted
Secondary text, captions
Background
Page background
Card
Cards, surfaces
Usage ratio
Lead with purple as the single hero color. Keep 80% of any surface neutral (background, ink, card), spend ~15% on purple, and use coral, peach, periwinkle, and sage sparingly as small accents. Never introduce a sixth hue or use gradients as full-page backgrounds.
Type system
Three typefaces, each with one job. Never introduce a fourth.
Logo only
MuseoModerno · Medium 500
nomotype
Headings
Bricolage Grotesque · 600 · tight
Meet yourself.
Know your type. Grow from it.
Body & UI
Inter · 400–600
nomotype is a free, science-informed personality test that turns self-insight into action. Body copy stays in Inter for maximum legibility across sizes and screens.
What people get
A free core result that stands on its own, plus an advanced report and toolkit for those who want to go deeper.
Core result
- Full 64-question assessment
- Your 4-letter type + nickname
- Type summary & core traits
- Dichotomy spectrum breakdown
- Shareable result card
Full report + tools
- In-depth trait analysis
- Cognitive function stack
- Golden-pair compatibility
- Personalized growth plan
- Careers & strengths deep-dive
- Dashboard tools (focus timer, more soon)
The four families to reference in content: Analysts (rational strategists), Diplomats (empathetic idealists), Sentinels (practical organizers), and Explorers (spontaneous doers).
Who we talk to
Three core personas. Match the hook to the person — the same feature sells differently to each.
The Self-Explorer
18–34Curious about personality content, follows creators, shares results. Wants something deeper than a buzzfeed quiz but not clinical.
Hook: Lead with identity, relatability, and shareability.
The Growth-Seeker
25–45Into self-improvement, productivity, and habits. Already tried other tests; wants tools and next steps, not just a label.
Hook: Lead with the growth plan, dashboard tools, and the advanced report.
The Neurodivergent Optimizer
18–40Manages focus and energy intentionally; interested in ADHD-friendly and focus tooling. Values honesty and no medical overpromising.
Hook: Lead with focus tools and honest, non-clinical framing.
Taglines & hooks
Approved taglines. Keep sentences short, lead with the reader, and always make the free result the easy first step.
Value stack for ads
Free · No sign-up · Instant results · 64 research-backed questions · Made for growth, not labels.
Content playbook
Starter ideas per channel. All should end on the same CTA: take the free test.
Short-form video (TikTok / Reels / Shorts)
- “Each type as a...” format (roommate, coworker, texter)
- Screen-record a real result reveal, react to the summary
- “Two types trying to plan a trip” skits
- POV: your type in a group project
Static / carousel ads (Meta, Pinterest)
- Result card mockups as the hero image
- “Which one are you?” 16-type grid
- Dichotomy spectrum visual with one dot placed
- Free + instant + no sign-up as the value stack
Blog / SEO
- One deep article per type (16 evergreen posts)
- “[Type] careers / relationships / strengths” clusters
- “MBTI vs Big Five” and methodology explainers
- Type + productivity / focus / ADHD angle pieces
Free materials (lead magnets)
- Printable type one-pagers
- “Growth plan” worksheet per family
- Type-pairing compatibility chart
- Phone/desktop wallpapers per type
Current offer
The launch promo for the yearly advanced plan. Always show the real terms alongside the code.
Use code NOMO2026
A discount on the yearly advanced plan, applied after sign-up. Copy must state that it applies to the yearly plan, requires an account, and note any expiry. Never imply the free result is behind the code.
Non-negotiables
Legal and brand-safety rules that apply to every asset, everywhere.
Not medical or psychological advice. Never claim to diagnose, treat, or cure anything — including ADHD. Position tools as personal insight and growth only.
“Myers-Briggs” and “MBTI” are trademarks of their owners. nomotype is independent and not affiliated or endorsed. Describe our test as “based on the 16-type framework.”
Email marketing must honor consent and include unsubscribe + a physical address (CAN-SPAM / CASL / GDPR).
Show honest pricing and promo terms — no fake urgency or inflated “original” prices.
Respect privacy: link to the privacy policy and data-rights tools wherever data is collected.